Until the 1940’s, doctors made house calls to patients, treating colds and flus, delivering babies, even performing surgeries. It was also a time when companies began offering health benefits in order to compete for workers. With the high cost of house calls and the benefits of treating multiple patients, doctors started seeing patients more and more in their offices and hospitals. The current model of healthcare was established and for the most part, was structured to fit within the confines of medical plans. That paradigm is making a huge shift with the advancement of many technologies, and in many ways, is becoming more personalized.